GEELONG, AUSTRALIA

I help ambitious service businesses
operate at the highest level.

Strategy, systems and leadership for operators who want their organisation to perform with real elegance and precision.

See the rooms I’ve been in
14+ years as a real-world operator
Record results in sales, operations & CX
Led teams through growth & turnarounds
Based in Geelong • Working with leaders across Australia
IN THE ROOM

Proximity to exceptional performance.

I regularly spend time with founders and operators who have built significant businesses. Here are some of those moments — and what they reveal about high performance and leadership.

Sarka with JT Foxx and billionaire entrepreneur Catsimatis in New York

With billionaire entrepreneur John Catsimatis and his wife in New York

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Sarka with JT Foxx

With JT Foxx

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Sarka with Joe Foster, Co-Founder of Reebok

With Joe Foster, Co-Founder of Reebok

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Sarka with Tom Brady in Melbourne

Alongside Tom Brady in Melbourne

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More moments from high-authority rooms available upon request.
HOW I HELP

Strategic support for ambitious service businesses

High-leverage support for leaders who are serious about building organizations that consistently deliver at a high level.

Customer Experience Strategy

Comprehensive CX audits, journey mapping, and retention programs that turn one-time customers into loyal advocates.

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SOP Development & Process Design

I document, simplify and systemise your operations. Custom SOP libraries that scale quality without adding headcount.

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Sales Systems & CRM Implementation

Zoho CRM & Salesforce specialist. End-to-end sales process design, pipeline architecture, reporting dashboards and team adoption across multiple platforms.

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Leadership & Team Development

Practical workshops and 1:1 coaching for managers and client-facing teams. Build a customer-first culture that lasts.

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Procurement & Inventory Optimisation

Strategic supplier management, cost reduction programs and inventory systems that eliminate stockouts and waste.

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Fractional CX & Operations Leadership

Ongoing strategic partnership. Monthly advisory or interim leadership support without the cost of a full-time executive.

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PROVEN IMPACT

Results my clients and teams have achieved

18-35%
Improvement in customer retention
Within 6-9 months of CX program implementation
22%
Average reduction in procurement costs
Through strategic supplier reviews & process redesign
50+
Custom SOPs & playbooks created
Used daily across multi-site operations
3x
Sales pipeline visibility
After full Zoho CRM + process implementation

Figures drawn from direct leadership roles and client engagements across hospitality, commercial cleaning, and facilities services.

Šárka Espinosa
Šárka Espinosa
FOUNDER & PRINCIPAL CONSULTANT
MY STORY

14 years operating at the level where excellence is non-negotiable.

My career has taken me from high-volume hotels on the Gold Coast to multi-site facilities services in regional Victoria — leading sales, procurement, and operations teams that consistently delivered the best results in their businesses.

Along the way, I’ve had the privilege of spending time with founders and operators who have built significant enterprises. These experiences have shaped how I think about scaling, leadership, and what it actually takes to build organizations that perform at a high level.

Today I work with a small number of ambitious service business leaders who want practical, no-fluff help building the systems, teams, and customer experiences that match the level of their ambition — whether through full transformations, operational overhauls, or ongoing strategic guidance as a fractional partner.

Languages
Czech (native)
Spanish (fluent)
English (fluent)
French (conversational)
Education
Master’s in Accounts & Business
Bachelor of Hospitality Management
Systems
Zoho CRM, Salesforce, HubSpot
Jiwa ERP, Xero, Microsoft 365 + Copilot
Asana, Power BI, Zapier, Lucidchart
Approach
Practical. Data-informed.
Human-centred.
Zero fluff.
ENGAGEMENTS

A clear, collaborative process from day one.

No cookie-cutter frameworks. Every engagement starts with deep listening and ends with sustainable systems you actually use.

01
Discovery Call

Free 30-minute conversation to understand your biggest challenges, goals, and constraints. No pitch — just clarity.

02
Diagnostic & Roadmap

I conduct interviews, review data and processes, then deliver a prioritised roadmap with clear ROI projections.

03
Implementation Partnership

We work together (or I lead) to build and embed the systems. Weekly check-ins, hands-on workshops, and team training included.

04
Measure & Sustain

90-day review, KPI dashboards, and a handover package so your team owns the improvements long-term. Optional retainer available.

REAL FEEDBACK

What leaders say about working together

THOUGHT LEADERSHIP

Latest insights

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OPERATIONS

The 7 SOPs Every Multi-Site Service Business Needs in 2026

From daily briefing routines to escalation playbooks — the exact documents that separate chaotic operators from the ones that scale smoothly.

12 min read 4 May 2026
CUSTOMER EXPERIENCE

Why Most CRM Projects Fail — And What To Do Instead

Technology is rarely the problem. It’s the missing sales process, poor data hygiene, and lack of frontline buy-in. Here’s the fix.

9 min read 28 Apr 2026
LEADERSHIP

Turning Frontline Staff into Your Best CX Asset

Most training fails because it’s theoretical. The simple shift that created a 41% improvement in first-contact resolution at one of my clients.

14 min read 19 Apr 2026

Ready to bring clarity to your operations?

Let’s have an honest conversation about where you are and where you want to be in 6–12 months.

Send me a message

Response within 24 hours • No pressure, ever

LET’S CONNECT

Tell me about your challenge.

PHONE
0478 794 176
LOCATION
Geelong, Victoria, Australia
Available for on-site work in Greater Melbourne & Geelong region
Prefer a quick chat? Use the booking button to grab a time that suits you.

Or email directly: sarka.neugebauerova1@gmail.com

Or email Sarka directly →